Who we are
At Barron Park Partners, we partner closely with you to elevate your growth strategies. With over 20 years of B2B marketing experience, we take the time to deeply understand your market, competition, growth strategy, culture, and leadership team. This approach enables us to deliver tailored solutions that optimize your marketing operations, sharpen your product positioning, and drive impactful campaigns that align with your business goals.
Why Us?
Deep Industry Expertise: Proven track record in AI-powered solutions, HR tech, talent management, and emerging growth tech.
Executive Collaboration: We work side-by-side with Founders & CEOs, CMOs, Chief Product Officers, and VPs of Product Marketing, Client Success, Demand Generation, RevOps, and Sales Enablement—ensuring that every initiative is aligned to overarching business goals.
Measurable Impact: From competitive analysis to performance dashboards, our focus is always on driving pipeline growth and ROI.
Kristin Penney, Co-Founder and Managing Partner
Kristin is a seasoned marketing leader with over 20 years of experience driving impactful product launches, competitive intelligence initiatives, and go-to-market strategies in HR tech, AI-powered and SaaS-based industries. She has worked with industry-leading companies such as Gloat, Workday, Leapgen (now Mercer), Powertofly, Telesign, Velocify, Oracle, and PeopleSoft—advancing innovations in HCM, talent management, LXP/LMS, and AI-powered work tech solutions. A strategic thinker and empathetic leader, Kristin thrives at the intersection of technology, people, and innovation, and she is passionate about enabling a more human-centric future of work.
Contact us
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